Te invito a leer el artículo en su versión original publicada en la revista Beerderberg haciendo Click Aquí Entender al Elector: La clave para ganar elecciones Por Maximiliano Aguiar Director de Acierto Consultora El Cortejo Electoral Las campañas políticas, como otros procesos de seducción, requiere de acciones específicas de Cortejo que nos permitan lograr nuestro objetivo: Que los electores nos voten. Para ello es muy importante conocer a nuestra ciudadanía, a fin de elaborar una estrategia de seducción adecuada. Ese conocimiento no es un saber enciclopédico, sino Inteligencia Estratégica que debe ser útil como una guía, como un mapa del terreno en el que se desarrolla el proceso de Cor
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